The Indian School of Business (ISB) Executive Education has announced the fourth cohort of its Digital Marketing Analytics (DMA) program. The course is offered online through Emeritus. The course will start on February 14 and will last 12 weeks.

The Digital Marketing Analytics program is ideal for mid- to senior-level professionals with work experience in the range of 5-15 years, who may not have formal management training or may have MBA / PGDM without marketing as a specialization, claims the institute.

Read | NPTEL Invites Applications for 593 Free Online Certificate Courses by IITs, IISc

The digital marketing analytics program integrates aspects of digital marketing with analytics and would help professionals make optimizations and recommendations across campaigns, the institute said. Upon successful completion of the program, participants will become part of the ISB Executive Network and may progress to the ISB Executive Alumni group with over 100 hours of learning.

ISB faculty will teach students. The faculty has already taught over 824 students across three batches since the program launched in April 2021.

According to a Goldman Sachs report, the reach of digital marketing in India will reach $160 billion by 2025. According to Hootsuite 2021, 44.8% of internet users turn to social media for brand insights. This signifies the importance of digital media in today’s online business environment.

Commenting on the program, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “The Internet footprint in India has grown exponentially over the past few years and with advancements in technology, businesses are now taking advantage of digital marketing. to build and manage their brand image, reach wider audiences, and therefore need real-time analysis of their products/services. While traditional marketing is undergoing a sea change, organizations are looking for a marked transformation in digital marketing. This asynchronous program will equip learners with skills to meet current industry demands for successful marketing analytics.

Read all the latest news, breaking news and updates on coronavirus here.