Is selling an online course the easiest way to fill the bank? | Jordy Schuck
And how you can do the exact same things to build your wealth
No, it’s not about getting rich quick by dropshipping or starting a “business” that you do just for the money.
It is actually more than one people game. You’ve probably heard of it, and it’s a very lucrative business if you take the time to learn the ins and outs.
It’s creating and selling courses because selling the “how to” is worth more than selling the “I’ll do it for you”.
Now just wait a minute it’s not just about doing a shitty lesson just to make a few bucks and be known as a scammer on the internet still.
It’s about creating a value-rich course based on your own experiences that solves a problem, and here’s how you can do it today:
Find out what you’re good at
Everyone is good at something, or very knowledgeable in a field, legal or illegal. And just to get the ball rolling, here are some lesson ideas:
- Sports & Techniques: It’s one thing to know how to play the game, it’s another to know the right techniques and skills to give you an edge.
- A secondary hustle course: If you made money doing something on the side, teach new players how you were able to make that money
- Content writing and creation: If you know how to write, or are naturally a good writer or content creator, this should be a walk in the park.
- Kitchen: If you make food at home, chances are other people want to cook at home but don’t know how to make something good.
Or maybe you know how to do something that is done more efficiently and produces better results. Like teaching how to maximize your time or making studying as easy as possible.
Validate your lesson idea
If you can answer these questions, you can probably see that your idea is a worthwhile lesson:
- What problem does this solve for people?
- At what level should the person taking the course be at the end?
- Are there enough people with this problem?
You can also validate the idea via social media sharing, and maybe even get pre-sales if people find the course idea good enough.
Creation of the course
When completing a course, think about where that person is going to be. If it’s a math class, they’ll probably be in a room with good supplies.
If they’re doing yard work, they’ll probably be outside. That means you’ll have to make the content suitable for smaller devices, or even on paper for printing.
In terms of the content itself, most people find visual things like videos the most appropriate. If you don’t have a comfortable place to make videos, you can outsource it! Hire a good native speaker and present your course in a screen-sharing format.
Still, know where your client is now and where they should be when they finish the course. This way you can structure the course to make the flow as easy as possible. You don’t want someone who is a complete noob walking into a masterclass and being taught at a professional level right from the start.
It is also useful to note, the best person to teach a beginner is usually a beginner or a super good professional. This way, concepts can be shared and understood easily.
Sell the course
There are a ton of ways to sell, but there’s one method that stands out that you may have seen without knowing it.
You can advertise your course (with ads, which is probably where many will go). Or you can sell it to your business customers. For example, a finance blog might sell a beginner’s finance course.
If you go the advertising route, the most proven way to sell this course is through a “live” webinar. Here is a super good video on the course marketing process:
The webinar is basically structured like this:
- Formalities +/ introducing yourself: legitimize why you are the person who can solve your problem
- Provide free advice/content: In Neil’s speech, he reveals 3 of his “secrets” during a webinar
- “Value” the content you provide: You will list all the things the buyer will learn with you, and how much each is worth
- Make them interact: Whether it’s chatbots saying what you want viewers to say or asking them questions to engage them
- Sell the course: Imply that you are offering them a good deal by justifying this “low” course cost by giving a “discount” and comparing to the list of pricing justifications that was stated earlier
- If the viewer buys, the deal is done.
- If the spectator is absent: Email them asking why not with a minor guilt trip to get them to respond
- If they were there and didn’t buy: Use automated text messages to ask the potential customer why. Do not respond immediately, wait a day to respond.
According to Neil, the best price your course should be at is not less than $1,000and generally no more than $3-5,000. It has been tested to be highly converting while asking for a high price. The purpose of the webinar is to bring the potential buyer interested, engaged and “informed” to possibly convert them.
So making and selling a course sounds super intriguing. If you want to create a course, the video above is the one I found most useful for getting a general outline. But, before you start, you should keep in mind that:
- It shouldn’t be just for the moneybut also a fulfilling journey to help others while making money out of it.
- Courses only sell if there is a problem that some or many people need to solve.
- Take action counts. Most people never take the action to start and finish things. And, failing and learning is always better than doing nothing and gaining no valuable experience.
If you found this article helpful in getting you started, leave a comment! If I said something wrong or understood something wrong, also leave a comment! I really try to aim for good content, but I’m not always right. Thanks for dropping by!