How to create, sell and profit from an online course. | Bogdan Klopov

ByMike V. Cooper

May 5, 2022

Recently, there has been a significant increase in the number of people creating and selling online courses. According to Research, the online learning market will be worth $325 billion by 2025.

The course selling industry is massive, and many eager consumers are looking for high-quality courses to help them advance in their careers and personal growth.

This book will teach you how to start selling online courses and making money. This step-by-step tutorial is for you if you’re new to all of this and don’t know where to start. But first, let’s look at why offering classes could be a hit.

This guide walks you through the process of creating a course, launching it, and receiving your first payment.

Step #1: Create an online course

Content is the main product of your business, and it must be valuable and useful for it to succeed.

Finding a specific niche in your field is the first step in developing a course. To get started, identify a problem your target audience is having. Consider what problem your course will address.

Suppose you are in the field of coding and want to create a course in any programming language. You can start by looking at existing courses in this industry and see what they are missing.

After choosing a topic, you will need to set up a rough framework, write a script, gather images and media, record and edit your course. At this point, you need to focus on a few important elements of course creation.

  1. Make sure your course topic is in high demand.
  2. To make your course engaging and informative, identify your target audience and find out about their profile.
  3. Focus on the benefits of your course to create clear and engaging learning outcomes.
  4. Include visual and infographics course content
  5. The course theme, content and learning objectives should all be in sync. Make sure there is no form of deviation.

Step 2: Select the platform to host and sell your courses

A course sales platform allows you to easily host, distribute and sell your online course to end customers, and takes care of everything from course creation to marketing and payment processing.

There are a variety of selling platforms available in the market to select from. iSpring Market, Udemy and Learnyst are three of the most popular. Learnyst is a good option for those looking to build a brand around online courses.

Step 3: Market your course

Simply uploading your course to a sales platform will not generate sales. You have to market it aggressively. Here are some of the most effective strategies for selling your course so you can start making money now.

Create a blog

Create a blog if you don’t already have one, for example using the WordPress platform. It helps in generating large amounts of targeted traffic as well as improving your reputation.

Start posting SEO-optimized blog content related to your course’s topic and niche once your site is live and running. Google will soon start sending organic visitors to your blog. Marketing your course will be a breeze once you start attracting visitors – everyone who sees your article is a potential student.

The most critical aspect here is that you need to produce really useful information and post it frequently.

Create a mailing list

Because it is highly targeted and non-intrusive, email marketing has the highest return on investment of any promotion method.

Your mailing list is your most important source of sales. You need to acquire your users’ email addresses in order to communicate with them and create a connection. There are several methods to achieve this, including your blog, social networking sites, and any other medium.

One of the easiest approaches is to give away your course for free for a limited time. This will generate a lot of buzz and word of mouth marketing will benefit you greatly.

Use social networks

With over 3.81 billion social media users Globally, social media is the most important source of traffic generation. You can quickly connect with your target audience using popular social networking sites like Facebook, Instagram, Twitter, and LinkedIn. Simply create accounts, post regularly or share your most recent blog entries, and engage with your audience.

It also makes sense to use social ads to drive targeted visitors to your course. You can promote your course on Facebook and Instagram for as little as $5 a day.

Step #4: Automate your marketing

When you start making sales, you will undoubtedly want to create more courses to grow your business and generate more money. Therefore, it is essential to automate the promotion and sale of courses so that you can focus on what really matters: creating new courses. Some solutions make it possible to automate these operations.

Learnyst, for example, integrates with Zapier and pabbly, allowing you to link your marketplace to a variety of other programs and automate your entire workflow. For example, you can automatically add students to your marketing campaign, enroll new buyers in your course, and track your visitors to send them personalized emails based on their activities.


If you can provide quality material and reach your target market, creating and selling online courses can be very profitable. Moreover, using today’s modern platforms, you can publish your course and start earning immediately. Try Learnyst for free and make your first sale before the end of the 14-day trial period.