Columbia Business School launches new online course exploring sports business

ByMike V. Cooper

Jun 1, 2022

The online course will feature more than two dozen senior executives, including team owners and global sports industry executives, in a unique educational experience supported by Morgan Stanley Global Sports & Entertainment.

NEW YORK , June 1, 2022 /PRNewswire/ — Supported by Morgan Stanley Global Sports & Entertainment Division, Colombia Business School today announced an innovative new online course, The sports business. This unique collaboration brings together leaders in sports, marketing, finance, media and management, to provide attendees with an unparalleled multi-pronged view of the global sports industry, an industry that is expected to generate more of $600 billion annually over the next few years. Participants can register for the course today by visiting

The sports business guide participants through the life cycle of sports management, finance, media, marketing and sports investment, as well as industry business mechanisms including regulation, mergers and acquisitions, strategy and management. The online course will feature appearances from accomplished industry leaders currently working to bring to life some of the most dynamic team and sporting experiences in the world. A full list of guest speakers appears below. Participants who complete the three-part course will receive a certificate of Colombia Business School.

The new program is produced by Colombia Business Schoolin the same way Stone PriceCEO of Premiere Previews, and Robert Friedman, CEO of Bungalow Media + Entertainment and member of the Columbia Business School Board. The course will be widely promoted online and is supported by Morgan Stanley’s Global Sports & Entertainment division, a specialist unit of Morgan Stanley Wealth Management dedicated to meeting the distinct and sophisticated needs of professional athletes, entertainers, executives and top professionals. Of the industry.

“The Business of Sports course comes at a remarkable time of disruption and opportunity for the sports industry, making it a unique time to learn more about this multi-billion dollar industry,” said Pierre YaredMUTB Professor of International Business and Vice-Dean of Executive Education at Colombia Business School. “Columbia is thrilled to partner with such renowned leaders in sports. We offer a rich and engaging educational experience, which will benefit from the Business School’s longstanding relationships and unparalleled history of bridge theory. with the practice of world affairs.”

“There has never been a more exciting time to deliver a quality online learning opportunity that combines hands-on experience from industry leaders with the caliber of teaching from an institution like Colombia Business School. This, combined with the dramatic changes in the sports industry, will result in an unparalleled and timely experience,” said Mr. Friedman, CEO of Bungalow Media + Entertainment.

Columbia Business School The Business of Sports certificate program is an innovative solution for experienced and emerging business talent in the field of sports. It will provide participants with the education they need to stay current and competitive while helping them advance their careers,” said Sandra L. Richards, head of global sports and entertainment sales and segment and engagement at Morgan Stanley. “Our company remains a steadfast advocate and vehicle for education as a means of economic and personal empowerment, and we are proud to partner with Columbia on this exciting new endeavor.”

The sports business is delivered virtually through a highly produced online lecture series, developed by Bungalow Media + Entertainment. The delivery of the course has two options – online video lessons by professors and support from expert mentors or online video lessons including some live sessions – the cost $1495 and $1795 respectively. Interested persons can register for the course by visiting


  • Salvatore Galatioto – President, Galatioto Sports Partners
  • Jordan Klein – Vice President, Galatioto Sports Partners
  • Sandra L. Richards – Head of Global Sports & Entertainment and Segment Sales and Engagement, Morgan Stanley
  • Chris Bevilacqua – Entrepreneur in the field of sports, media and technology
  • Logan Gerken – Vice-president and general manager, Mortenson Sports + Entertainment
  • Scott Soshnick – Editor-in-Chief, Sportico
  • Michel Ozanian – Associate Editor, Forbes
  • Jimmy McCloud – Executive Vice President, National Partnerships, Audacy
  • Brooke Elby – MBA candidate, Colombia Business School
  • Tyler Schrdot – Founder, Electronic Gaming Federation, Inc.
  • Mitch Leeds – Baseball agent
  • Alex Sugarman – Executive Vice President, Business Operations and Chief Strategy Officer
  • Ted Leonsis – Owner, Monumental Sports & Entertainment
  • Russ Granic – Vice President, Galatioto Sports Partners
  • Matthew Caldwell – President and CEO, Florida Panthers Hockey Club
  • Bryce Holweg – Executive Vice President, Florida Panthers Hockey Club
  • Will Carafello – Senior Director, Social Media, New York Mets
  • Ken Belson – Sports journalist, New York Times
  • Dan Smith – President, Legends Hospitality
  • Greg Carey – Head of Global Sports Finance, Goldman Sachs
  • Meredith Cash – Sports journalist, insider
  • Tommy Patterson – Partner, The Raine Group
  • Matt Foger – Director, Athlete Innovation, The Players’ Tribune
  • Jason Kelly – Chief Correspondent, Bloomberg Quicktake
  • Brad Katcher – Managing Director, Galatioto Sports Partners
  • Lester Munson – Veteran sports journalist

The sports business online course represents the first in a series of online and interactive programs from Colombia Business School designed to provide unique insights into growing global sectors for individuals, corporate teams and professionals. Register today to reserve your place for The sports business online course by visiting

About Colombia Business School

Colombia Business School is the only world-class, Ivy League business school that provides a learning experience where academic excellence meets real-time exposure to the pulse of global business. The school’s transformative curriculum connects academic theory with unrivaled exposure to real-world business practice, equipping students with an entrepreneurial mindset that enables them to recognize, seize and create opportunities in any what a business environment. The thought leadership of the School’s faculty and staff, combined with the achievements of its distinguished alumni and its position at the center of global affairs, means that the School’s efforts have an immediate and measurable impact on the forces that shape business every day. To learn more about Columbia Business School position at the very center of business, please visit

About Morgan Stanley Wealth Management

Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services for individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and loan, annuity and insurance products and services. , retirement and trust services.

About Morgan Stanley

Morgan Stanley is a leading global financial services company providing a broad range of investment banking, securities, wealth management and investment management services. With offices in 41 countries, the company’s employees serve customers around the world, including businesses, governments, institutions and individuals. For more information on Morgan Stanley, please visit

About Bungalow Media + Entertainment, LLC

Founded in 2013 by CEO Robert Friedman, Bungalow Media + Entertainment is an Emmy Award-winning integrated entertainment company that develops, produces and distributes content across all media platforms. Series recently produced by Bungalow include Serving the Hamptons for Discovery+, the mini-series in four episodes Survivor Jeffrey Epstein for Lifetime, the five-part mini-gameThe Preppy Murder series for AMC/Sundance, The Panama Papers for EPIX, and Roswell: the first witness for History. Series currently in production include Season 2 of It couldn’t happen here for SundanceTV and AMC+, as well as the feature documentary Little Richard: I am everything for CNN. Others include Emmy-Award winner GIVE for NBC, Corvette Heroes for the History channel, The real SVU for life, Monuments in concert for PBS, 36 hours with the New York Times for Travel Channel and scripted dramas APB on Fox, Netflix Insatiableand from Amazon modern love. Bungalow also produced the feature documentaries The devil made me do it for Discovery+, broken spring on Showtime, We the People: The Market Basket Effectand Clive Owen’s feature film, The confirmationamong others.

About the first previews

Première Previews finances and produces film, television and new media projects for partners such as The New York TimesDow Jones, NBC, Warner Bros., Condé Nast and Time Inc. The most recent companies involve education technology, supporting the production and distribution of online certificate courses for leading universities in the United States and Europe.

Media contact: Amy Jaick, [email protected]

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