In celebration of Glion Institute of Higher Education’s 60th anniversary this year, the institution will offer a free online course dedicated to the luxury industry, with a particular focus on the ever-changing luxury customer relationship. The course, titled “The Luxury Industry: Luxury Customers and Experiences”, will start on May 16, 2022. It is led by Dr. Barbara Czyzewska, Academic Dean and Head of Luxury Brand Strategy Specialization. Glion aims to give something back to an industry the hospitality school has worked so closely with for the past six decades.
Taught across three modules of three hours each, the course is perfect for luxury professionals looking to deepen their knowledge of the industry. It is also suitable for people with ambitions to change careers in luxury, as well as anyone who wants to learn more about the luxury sector.
The course content will be delivered via the Future Learn platform, its syllabus includes:
♦ Origins and definitions of luxury
♦ Cultural Perspectives of Luxury
♦ The value of luxury
♦ Luxury customer experience including co-creation, personalization and best practices
♦ The Changing Face of Luxury Customer Experience
♦ Use of data in the luxury industry
For more information and to register, visit futurelearn